Privacy Policy
Last updated: 13 April 2026
1. Introduction
Truehome ("we", "us", "our") is committed to protecting your privacy and personal data in accordance with the General Data Protection Regulation (GDPR) and the Irish Data Protection Act 2018. This Privacy Policy explains how we collect, use, store, and protect your information when you use our platform.
2. Data Controller
Truehome is the data controller for personal data collected through the Platform. For data protection enquiries, contact us at privacy@truehome.ie.
3. Data We Collect
We collect the following categories of personal data:
- Account information: Name, email address, profile photo, and account preferences
- Listing data: Property details, images, and descriptions you provide when creating listings
- Search activity: Saved searches, favourites, and search criteria
- Usage data: Pages visited, features used, IP address, browser type, and device information
- Communication data: Messages sent through the Platform and enquiry details
- Location data: Saved places and location preferences you provide voluntarily
- Approval in Principle (AIP) data: If you use the Buyer Approved feature, we temporarily receive your AIP document to extract lender name and expiry date. The document is deleted immediately after extraction. We retain only the extracted fields (lender name, expiry date, and verification timestamp).
4. Legal Basis for Processing
We process your data on the following legal bases under GDPR Article 6:
- Contract performance: To provide our property listing and search services
- Legitimate interest: To improve the Platform, prevent fraud, and ensure security
- Consent: For analytics cookies and marketing communications (where applicable)
- Legal obligation: To comply with Irish and EU regulations
5. How We Use Your Data
We use your personal data to:
- Provide and maintain the Platform
- Match you with relevant property listings based on your saved searches
- Send transactional emails (listing confirmations, saved search notifications)
- Improve our services and user experience
- Prevent fraud and maintain Platform security
- Verify Approval in Principle documents submitted by buyers to display a Buyer Approved badge to estate agents (automated extraction only; documents are not read by Truehome staff unless you request manual review)
6. Data Sharing
We do not sell your personal data. We may share data with:
- Service providers: Cloud hosting (Google Cloud Platform), email delivery (SendGrid), mapping services (Mapbox)
- Other users: Your public listing information is visible to all Platform users
- Legal requirements: When required by Irish or EU law, regulation, or legal process
7. Data Retention
We retain your personal data for as long as your account is active. If you delete your account, we will remove your personal data within 30 days. We may retain anonymised, aggregated data for analytics purposes. Listing view statistics are retained in anonymised form. AIP documents submitted for the Buyer Approved feature are deleted from our systems immediately upon automated extraction, typically within minutes of upload. The extracted verification data (lender name and expiry date) is retained for as long as your account is active.
8. Your Rights Under GDPR
Under the GDPR, you have the following rights:
- Right of access: Request a copy of your personal data — use the "Export My Data" button in your profile settings
- Right to rectification: Update inaccurate data via your profile settings
- Right to erasure: Delete your account and data — use the "Delete My Account" button in your profile settings
- Right to restrict processing: Request that we limit how we use your data
- Right to data portability: Receive your data in a machine-readable format (JSON)
- Right to object: Object to processing based on legitimate interest
- Right to withdraw consent: Withdraw consent for analytics at any time via cookie settings
To exercise any of these rights, contact us at privacy@truehome.ie or use the self-service tools in your profile settings.
9. Cookies
We use cookies to provide essential functionality and, with your consent, for analytics. For full details, see our Cookie Policy.
10. International Data Transfers
Your data is stored and processed within the European Economic Area (EEA) on Google Cloud Platform servers located in Europe. Where third-party services process data outside the EEA, appropriate safeguards (Standard Contractual Clauses) are in place.
11. Data Security
We implement appropriate technical and organisational measures to protect your data, including encryption in transit (TLS), secure cloud infrastructure, access controls, and regular security reviews.
12. Children's Privacy
The Platform is not intended for children under 18. We do not knowingly collect personal data from children.
13. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify registered users of material changes via email. The "Last updated" date at the top indicates the most recent revision.
14. Complaints
If you have concerns about how we handle your data, you may lodge a complaint with the Data Protection Commission (DPC), Ireland's supervisory authority.
15. Buyer Approved Feature
The Buyer Approved badge indicates that you have submitted a document that our automated system identified as an Approval in Principle (AIP) from a recognised Irish lender, with a valid future expiry date. Truehome is not a financial services provider. We do not verify approvals directly with lenders, and the badge does not constitute financial advice or a guarantee of mortgage approval. Estate agents using the Platform should verify mortgage status directly with buyers and their lenders before making decisions. The legal basis for processing AIP documents is our legitimate interest in providing a meaningful buyer verification signal on the Platform, balanced against your privacy interests through immediate document deletion and minimal data retention.
16. Contact
For privacy-related enquiries, contact us at privacy@truehome.ie.